The Music Festival That’s Changing NASCAR

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NASCAR is one of the world’s most popular and best-followed professional sports, with a huge following in the United States. You’ll find that NASCAR is most popular in the US, but that’s not the only nation with a healthy interest in stock car auto racing. The biggest and best races play out in front of huge audiences in the high thousands, with spectators coming from across the globe to catch a glimpse of the fastest cars and most fearless drivers. Money is no object when it comes to winning a NASCAR championship, and fans love to see cars pushed to the limit, often to breaking point.

For those who aren’t lucky enough to bag a ticket and watch the action from trackside, following on television or through a live streaming app on a smartphone device is the next best thing. Modern coverage of NASCAR brings you closer to the action than ever before. Edgy camera angles will bring you into the cockpit or even in the smallest gap between two cars as they go head to head, bumper to bumper. It’s fast-paced, exciting, unpredictable and can even be controversial on occasion. Switch on your TV at the start of a race, and you never know what you’ll get.

In a world that is becoming increasingly predictable, NASCAR is a saving grace. It gives viewers an excitement and edge they won’t find with other sports. That’s why bettors love to make predictions on the next race or the winner of this season’s championship in the futures bets market. Yes, NASCAR is exciting on its own, but when you have a financial interest in the outcome in the form of a bet, things get interesting. Give it a try today. Create an account with a leading online sportsbook that’s legal in your region and make a wager on the winner of the next event that catches your eye.

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Confluence Music Festival

Professional sports and the music industry have always had a strong working relationship. Watch this weekend’s biggest boxing match live on TV, and you’ll see the fighters each enter the ring to their chosen song. Known as a fight song, it’s a tune chosen to set the atmosphere and get a gladiator ready for war. Enjoy a day at your local racetrack, and the chances are, after the last race, attention will switch to a concert or DJ set. Yes, music and sport go hand in hand.

NASCAR season organizers have known and appreciated this for a long time, but it wasn’t until this summer that we saw the sport make the most of the situation, marrying music with speed. They did this through the Confluence Music Festival, which was used at the Enjoy Illinois 300 NASCAR race weekend. It featured three days of live music in Madison at the World Wide Technology Raceway, starting on Friday and taking fans through to Sunday evening. Those in attendance agreed it was a perfect way to spend the weekend.

Is this the new way to enjoy NASCAR? Alongside a music festival or concert? It certainly appears to be the case, and if the Confluence Music Festival was a trial, we could expect many more races to follow the plan. Fans loved the atmosphere created by the music festival. It helped attract a different fanbase who came for the music and ended up staying for the racing. It even encouraged visitors to spend more at the event, digging deep to cover food and drink as well as merchandise. Organizers have been looking for ways to improve the fan experience, and it looks like they’ve finally cracked it.

There were congratulations for all involved behind the scenes when the CEO of World Wide Technology Raceway, Curtis Francois, spoke to the media. He explained his team wanted to give all visitors, racers and team members a phenomenal line-up and unforgettable experience. In addition to keeping racegoers sweet, this was also viewed as a real chance for St. Louis to show how it has recovered from the devastating effects of the pandemic and that life has been restored to normal.

Will more NASCAR events feature music festivals? If the success of Confluence is anything to go by, we are in for a treat this season.

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